We're bombarded every day with content – on the web, in our email, in text messages, on social media, in the mailbox – everywhere we look.

How does anyone decide what to look at?

And how can you make sure that YOUR content is one of those items?

One thing that grabs their eye is anything related to them as an individual. For instance, their name or something that's happened to them or that they've looked at recently. 

There are all sorts of tech options these days that help you personalize content in this way, but it may sound out of reach for the average entrepreneur or small business owner. Luckily, that's not true.

In this on-demand masterclass, Let's Get Personal: How to Create a Unique Customer Experience with Personalized Content, you'll learn how to get started with content personalization.

You'll learn:

• Why personalized content should be an essential part of your marketing strategy.
• What data you'll need to collect in order to have the biggest impact.
• Which personalization techniques will work best for your business.