Lifecycle marketing focuses on targeting each stage of the buyer's journey from lead to customer to raving fan. In this course, you'll learn how to meet the customer where they are, and speak to their specific needs at each stage. For example, current customers have different needs, and require a different type of attention from you, than "shoppers" who haven't purchased your product or service yet. In this course, you'll learn the exact marketing strategies you need to consistently attract new leads, convert those leads into customers, and retain those customers as loyal fans.
Here's What You'll Learn:
MODULE 1: What is Customer Lifecycle Marketing?
In today’s digital age, marketing that puts customers at the forefront is most successful — Customer Lifecycle Marketing allows you to do just that. In this first module, you’ll learn the phases of the Customer Lifecycle Marketing Model and how it meets the needs of today’s consumers while increasing the lifetime value of your customers and helping your business to grow.
MODULE 2: Phase 1 - Attract
The Attract Phase is the vital first step to help prospects get to know you and encourage them to stick around to learn more. In this module, you'll explore both marketing tactics and engagement strategies related to developing awareness and exploring needs with potential customers.
MODULE 3: Phase 2 - Convert
During the Convert Phase, the primary goal is to guide prospects through the buying process so that they take action and make a purchase. In this module, you’ll explore more marketing tactics and engagement strategies - this time related to persuading prospects to evaluate and buy the right offer.
MODULE 4: Phase 3 - Delight
With the Delight phase of the Customer Lifecycle Marketing Model, the aim is to keep customers happy, successful, and involved. In this module, you’ll learn more marketing tactics and engagement strategies - this time related to delivering the types of experiences that lead to lifelong customers.
MODULE 5: Review and Refine
In this final module, we’ll bring together everything you’ve learned in the course and develop an actionable Customer Lifecycle Marketing Plan.
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